Marketing Basics: What You Need To Know


The marketing basics apply whether your business is the traditional brick and mortar type or one that is based on the internet.

You just need to make some changes to it to make it more adaptable to the web environment. However, the truth remains that everyday there are a lot of people who go into online marketing without even first understanding how to start with their marketing.

They do not even bother to learn the basics first before they plunge into the real thing. Especially since they are investing time, money and resources they should at least prepare themselves before they go with their marketing or their online business out right.

And if you want to get it right the first time, you have to know how to properly start the marketing process of your business.

As what John Carlton, a marketing expert, would probably say, you do not simply build a business and then expect people to just come in and purchase your product or service. You need to get the word out and you need a plan on how to do exactly that.

The first thing that you need is a marketing plan

It is always at the top of all the marketing basics that you will ever come across. Just think of a great big army going out to the battlefield. What do you think will happen if that army has no plan of attack?

What if the general himself does not have an idea on how to effectively use his soldiers and resources to be able to defeat the enemy? Business and marketing should be like that.

You need a marketing plan that will lay down everything that you need to know about your business, your market, and the ways on how you will dominate that market.

It surely beats doing marketing while you are blindfolded and trying to throw darts to a target. It just will not succeed.

Another marketing necessity is for you to have a great understanding of your service or product, and not just about your business. It is best that you know the capabilities of your product.

You must understand its features and how it can benefit the consumer. All of these and even more, are all important because these can help you market your offering in a more effective and flawless manner to whatever market you are in.

It will also help you formulate the right advertising approach and promotion for your product

Next is advertising which is a part of marketing. You might need to allot a big budget to you advertising campaign if you want it to reach more people.

Even in web marketing, advertising can run into thousands of dollars if you want to advertise on the top websites and have a variety of advertising options as well.

For this you need to hire or contract experienced copywriters so they can craft the best copy for your business.

All of these stated here, especially the one about advertising, might require a big budget. But do not lose hope if you are just a small businessman starting out because you have some good options.

One is by attending a marketing and copy writing workshop, like one of the Carlton workshops, where it will teach you on how to do marketing on your own, including writing good copy, and also to connect you with the best copywriters who can do the job for you.


Who Invented Link Building?



We all heard about the History of a nation but did you know that Search Engine Optimization have’s it’s own little history? More precise link building? Link Building was born at the same time with Google when they introduced it’s revolutionary algorithm. That’s why google it’s famous in the first place.

Thanks to Google and it’s algorithms we have a high relevancy for the keywords we type in the search bar. Now, after that how things evolved is actually quite fascinating. Let’s take a look and see what Zach Ball, SEO expert and writer have’s to say about the History of Link Building…




A Brief History of Link Building, Part I

If you work in the SEO industry, you know that the history of link building is intricate and quite the roller coaster. The actual history of building links specifically for SEO doesn’t span a long length of time, however. Link building began with the rise of Google, since they based the core of their search around links, considering them votes of confidence. Therefore, one of the most important factors in SEO became your website’s backlink profile – that is who’s linking to your site.

Despite the relatively short amount of time involved, because SEO is fast paced and constantly evolving, the history of link building is filled to the brim with interesting stuff. The world of SEO is changing at such a rate that every month is different, more involved and more alive. It’s exciting really, but it also means that SEOs and marketers really need to be ready for whatever comes our way, always anticipating what lies ahead. Understanding the history and the movement of SEO will help in preparing for the future of online marketing. Read more…


Intriguing isn’t it? Understanding how link building was born and how it evolved in time can give us a better understanding and so more anticipation of what will follow next. Actually no. There’s still a lot of mystery around Google’s algorithms and what we use today is only what they revealed up until now.

Nobody understands it fully but what we can see is what has changed, what was added and what was removed trough the passage of time. The things that we did after those modifications, which one had an effect? Which move was in vain?

Jayson DeMers the founder & CEO of AudienceBloom wrote a wonderful article about what has changed in the last 10 years when it comes to Search Engine Optimization…

8 ways SEO has changed in the past 10 years

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving.

Much of Google’s foundation was in place by the mid-2000s, but how has its algorithm — and as a result, our approach to SEO — changed in the past 10 years? Read more…


This is just the beginning , the reason is that Google was born recently and I don’t see it leaving the scene pretty soon. Let’s hope that it won’t. Things are getting more and more interesting…

Over 150 Tools To Assist You in Ranking Higher in Google

I already made a post about the importance of using special tools to help you rank higher and keep an eye on your hard work’s results. If interested you can read it here.

There are some tools that really do nothing aside from giving you lots of useless metrics. They are interesting to see but not so useful in practice.

Brian Dean is an amazing guy, he’s the owner of Backlinko and has compiled a list with 150+ Online Marketing tools that you can use for your business, most popular, his favorites, free and paid.


SEO Tools: The Complete List (2016 Update)

If you want to see the best SEO tools in one place, then you’ll LOVE this guide.

I personally tested and reviewed over 184 free and paid tools.

And you can filter through the list to find the best SEO software for you.

Check it out…


Going over all of them is a lot of work in itself so I would recommend that you choose and stick to the necessary ones if you feel overwhelmed. The following is a video recommendation with some basic free tools that are at your disposal.



There are literary hundreds of tools that can help you optimize your site, keep an eye on competition and uncover for you what is good and what is bad. Selecting which one to use is a matter of needs also a matter of preference because sometimes X tool does the same that Y does, the only difference can be the interface or a few more metrics that are not so important.

The Number of Mobile Users is Bigger. Is The Internet Moving Towards Mobile Phones?



Website customization for mobile is becoming more and more important each day. Users visit websites on the go, check emails and even do shopping using their phone. So why not tap into this? Not only as a possibility but as a must! For the first time in history the number of phone users was bigger than the number of computer users.

Mobile Internet Usage Surpasses Desktop for First Time Ever Worldwide

A press release issued this morning from StatCounter reveals mobile and tablet internet usage has exceeded desktop for the first time ever.

In October 2016, mobile and tablet devices accounted for 51.3% of internet usage compared to 48.7% by desktop. This marks the first time worldwide mobile internet usage has eclipsed desktop. There’s no telling if this trend will continue, but mobile web usage has historically grown during the holiday season.

Aodhan Cullen, CEO of StatCounter, echoes what SEOs and marketers have been saying for years now — mobile needs to be a priority for more businesses…Read more…

written by Matt Southern


That’s amazing! Something most definitely to be considered. Today’s phones are easily equipped with 2 Gbs of RAM and processors exceeding 1.2 Ghz which means a lot considering their size.

Screens are getting bigger and the internet is insanely fast. More and more online entrepreneurs are optimizing their sites for the mobile revolution. Because of the high number of users and sales opportunities. Experts in the field are even saying that the number of mobile users will be bigger again and remain that way.

75% of Internet Use Will Be Mobile in 2017 [REPORT]

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices. That’s up slightly from mobile web usage this year, according to data from media buying agency Zenith.

Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether. Read more…

written by Matt Southern


As you see big companies are already mobilizing their forces in this regard and take measures to expand their reach towards the mobile users also. There’s a long way to go for that to happen but until then it’s best to stay alert and be prepared for changes.

Create Backlinks for Your Website By Submitting Them to Website Directories



Web directories are websites that show different categories and sub-categories which contain user submitted websites. The idea here is that visitors can easily find websites in their area of interest.

Our role is to get the website we are trying to rank for in as many directories as possible. Now remember, the bigger the authority of a directory website the better. This doesn’t mean that you shouldn’t submit your site on less known ones, on the contrary it will add to the number of backlinks but it won’t have such a big impact.



One of the hardest things that blog owners run into today is promoting their writing and content – you might have the greatest blog on the internet about a certain subject, but with no readers and zero traffic it doesn’t really matter if your article is excellent or awful because no-one will be reading! How do you solve this problem? Promotion using blog aggregators is always a solid plan. By submitting your blog to different aggregator websites, you are promoting your content in front of thousands of different people – and if your content is truly good it will usually rise to the top – leading to even more exposure. There are many blog aggregator websites available – most of them are free, but there are some that charge an upfront fee or a submission fee in order to submit your blog posts or website links. I’ve organized the list below in “Free” and “Paid” sections, so you can easily see which ones to target and which to avoid. Most of the blog aggregator websites listed below require you to sign up and create an account first before you submit your blog, unless otherwise noted. Read more…

written by


As you see they are free and once you create an account all you have to do is to submit your website and wait for approval. Take note of it on your spread sheet and remember to check back to see when it’s been approved. Once that it’s done, well, you got yourself a backlink on a respected website and won a few more points from Google.

Image source.


Create Backlinks Submitting Your Site on Review Websites.



It’s as simple as it sounds, get your website up on a review directory website, write a nice profile with what you would like to improve and be sure to post that backlink. That’s why we are doing this after all. Here are a few websites that you can start on.

and so on…

There are many, many more. I recommend aiming at those that have high authority. A backlink on one of those is more valuable than ten backlinks on other less popular sites.

This method should give your site a little boost. Never rely on just one method, especially when Google algorithms are ever changing. A good practice would be to do as many as possible but not to many so that you can keep track of them and have everything in order.


Aside from the fact that it looks nice and it’s very professional it helps you track your progress, see where you started where you are and where you are heading.

Keep it simple and try different methods, keep track of them and see what works best for you.

Inspiration Backlinko: 17 Untapped Backlink Sources


How to Build Backlinks For Your Website Helping a Reporter Out ( HARO )



HARO, it stands for Help a Reporter Out and it’s a website where journalists are looking for ideas or bits of information from people that are a part of the subject they are writing about.

The intention here is to make an account and answer to requests that reporters may have regarding your area of expertise or the topic that your website is built around.


Here is an example of how a request looks like

You will receive tree requests a day simillar to this one:



There are a few more other websites like this and I would encourage anyone to join them. Build a plan of action or project, join the websites, start answering requests and build a spread sheet. Then wathc for results using SERPlab and other tools.

Here is an article with a few more of them and “how to” information so that you can start right away getting those backlinks. It even shows you how to use HARO


Guide for responding to reporter queries (like HARO, ProfNet or SourceBottle)

One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), SourceBottle, ProfNet and the like.

Guide to responding to reporter's queries (like HARO)

(Those are services used by journalists and bloggers to find experts, quotes and information for their publications.)

Just sign up, scan the daily emails and respond to those that match your experience. For a lot of professionals, it’s not as nerve wracking as cold “pitching” (contacting a journalist or blogger and suggesting a story yourself.)

Responding to HARO queries has gotten me ink in a wide range of publications like Fortune, the National Federation of Independent Business, BizSugar and the New Zealand Herald (multiple times), along with interviews on podcasts and radio.

I’m a total fangirl.

I saw a HARO query that I thought would be a great opportunity for a woman I’d recently met at a business conference, so I sent it to her.

Next, she and I had an email exchange.

She said she was nervous and had no idea what to do.

I gave her some advice.

Read more…

This is a one man job and doing it consistently every day for half an hour to an hour will definitely bring results in a month or two. It’s going to take a little work in the beginning but once you get the hang of it you can easily enjoy your coffe in the morning while doing it.

Photo and Inspiration from Backlinko: 17 Untapped Backlink Sources

How to Build Backlinks For Your Website by Writing Testimonials


Imagine that you are a writer, offer a service or sell a product, it doesn’t matter which one it is, one thing is for sure. You would love to receive a letter or an email back from your clients saying that what you offered to them was of great value and more than sure you would be inclined to post that testimonial on your webpage for the visitors to see.

How is this going to help you build Backlinks? It’s quite simple. Start writing testimonials for others. They would gladly show it on their website and to show that the testimonial is real they will post a link to your website for sure.

It’s very easy to write a testimonial, all you have to do is to show the reader in which way the product or service helped you.

An Easy to Use Template for Writing Testimonials

Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But, what happens when you’re asked to write one? Are you struck dumb?

Writing testimonials is tough!

If you deal with other organisations, you’re probably being asked for a testimonial or LinkedIn recommendations more frequently. As a business owner you understand the power of this social proof but when you actually sit down to summarise your experience in a few lines, the blank page can be cruel. The secret to writing great testimonials is to cover off a few key points. The following questions will spark the inspiration you need to start writing.

  1. What was the problem you needed to solve?
  2. Why did you choose the business you did?
  3. How did they solve your problem?
  4. How was their solution unique?
  5. What did you particularly like about their approach or delivery?
  6. How would you summarise the experience as a whole?
  7. Would you recommend the business to others? If so, who?

An easy to use testimonial template:

When you’ve written your answers, put the relevant ones into this testimonials-made-easy template! Read more…

written by Belinda Weaver

Now be sure that the website you post on is niche related, Google latest updates are now saying that Quality rules over Quantity. In other words it’s best to have those backlinks on a website that have’s to do with led lights if your website is selling led lights. In the example that I just gave if you post a backlink on a cooking website it could do you more harm than good.

Inspired from Backlinko: 17 Untapped Backlink Sources

Site Speed can Improve Your Overall Optimization.

How is that possible? Technically, it isn’t but practically it plays a major role. Think about it, If a visitor finds your website and clicks on it but it takes a lot of time to load he will close the session and go to the next one. This results in a increased bounce rate. Google will see that and you’ll lose brownie points.

People are always in a rush, there’s just so much information and everybody wants to see everything. I think we can both relate to that.

Site speed for SEO: Why it’s about more than just loading times

One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”

My reply was something like “Google has algorithms?”

Being new to SEO, I had many questions, but as this was one of the first things I was told, I thought it would be best to take a keen interest in it, and try to understand exactly how your site speed effects performance.

Cue my head exploding.

Yes, site speed can be a difficult thing for a newbie to get to grips with, especially when you consider every possible factor – images, style-sheets, flash, scripts – the list goes on and on.

As my knowledge of site speed grew, I began to understand that it’s more than just how fast your pages load. Read more…

Think twice before adding more plugins than necessary. Watch out for what “weights” you put on the website, especially the front page, it’s where the visitor arrives first. Delete plugins that you don’t use and themes that are just there.

Google gives a nice tool that will help you determine the speed of your website. It also tells you what you can do to improve the speed. Just click here.

There are more options like having a host that runs the server using SSD Hard Drives or a Private Server and more. These are the solutions that very big websites use but if you’re just starting out or your traffic couldn’t occupy a big city then you have nothing to worry about. Google’s PageSpeed tool is more than enough for now.

Is Social Media Important For My Business? Well, It’s quite a Big Deal, Here’s Why


tree-200795_640Using social media is a great way to bring traffic to your website and create backlinks, everyone does it. Maybe you are a non conformist but you might lose 40% of possible (more than sure) visitors that will buy your e-book, product, click on your ads or whatever is your main stream of income on the website.

16 Reasons Why Your Business NEEDS Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.

At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.

But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why…Read more…

There are more than sixteen reasons but at least that brings a little light on it’s importance, now while we have that feeling of “it’s a must!” let’s see how to approach this matter.

How to Improve Your Search Rank with Social Media

Social media and how it relates to search rank has long been a bit of a muddy subject. While social media marketing may not directly impact search results, it’s undeniable that your social media presence can help you rank higher in searches. In this post I’ll review a few tactics that can help you improve your search rank using social media.

Like social media marketing itself, social SEO is more of a marathon than a sprint to high search rank. Although links in your published posts don’t help you rank higher on search engines, your overall social media presence has a bearing on how your content in ranked. Individual social media profiles and posts rank for search, bringing more visibility to your brand’s networks.

Social SEO is also not just about Google. Social networks are becoming search engines themselves – more than two billion searches are conducted on Facebook every day. This means ranking higher when customers search for particular content within a social media network can also provide a big boost to your brand or business.

Here are 8 ways to…Read more…

Building a few good and complete social profiles shouldn’t take more than two hours. Be sure to join groups, they already have roughly around 5.000 members already so imagine the exposure you get if you post a comment with an article and a link to your website. What if you join 10 groups with 5.000 members each? What if you have 5 profiles? That’s MASSIVE!

If you have a website and haven’t built those profiles already or have them opened but haven’t used them start right away! This single step can take your website to the next level.