HARO, it stands for Help a Reporter Out and it’s a website where journalists are looking for ideas or bits of information from people that are a part of the subject they are writing about.
The intention here is to make an account and answer to requests that reporters may have regarding your area of expertise or the topic that your website is built around.
Here is an example of how a request looks like
You will receive tree requests a day simillar to this one:
There are a few more other websites like this and I would encourage anyone to join them. Build a plan of action or project, join the websites, start answering requests and build a spread sheet. Then wathc for results using SERPlab and other tools.
Here is an article with a few more of them and “how to” information so that you can start right away getting those backlinks. It even shows you how to use HARO
One of the easiest tools for do-it-yourself publicity is to subscribe to reporter query services like HARO (Help a Reporter Out), SourceBottle, ProfNet and the like.
(Those are services used by journalists and bloggers to find experts, quotes and information for their publications.)
Just sign up, scan the daily emails and respond to those that match your experience. For a lot of professionals, it’s not as nerve wracking as cold “pitching” (contacting a journalist or blogger and suggesting a story yourself.)
Responding to HARO queries has gotten me ink in a wide range of publications like Fortune, the National Federation of Independent Business, BizSugar and the New Zealand Herald (multiple times), along with interviews on podcasts and radio.
I’m a total fangirl.
I saw a HARO query that I thought would be a great opportunity for a woman I’d recently met at a business conference, so I sent it to her.
Next, she and I had an email exchange.
She said she was nervous and had no idea what to do.
I gave her some advice.
This is a one man job and doing it consistently every day for half an hour to an hour will definitely bring results in a month or two. It’s going to take a little work in the beginning but once you get the hang of it you can easily enjoy your coffe in the morning while doing it.
Photo and Inspiration from Backlinko: 17 Untapped Backlink Sources