How is that possible? Technically, it isn’t but practically it plays a major role. Think about it, If a visitor finds your website and clicks on it but it takes a lot of time to load he will close the session and go to the next one. This results in a increased bounce rate. Google will see that and you’ll lose brownie points.
People are always in a rush, there’s just so much information and everybody wants to see everything. I think we can both relate to that.
Site speed for SEO: Why it’s about more than just loading times
One of the first things I was taught when I started out in SEO a few years ago was that “your site speed is part of Google’s algorithm and can affect ranking performance.”
My reply was something like “Google has algorithms?”
Being new to SEO, I had many questions, but as this was one of the first things I was told, I thought it would be best to take a keen interest in it, and try to understand exactly how your site speed effects performance.
Cue my head exploding.
Yes, site speed can be a difficult thing for a newbie to get to grips with, especially when you consider every possible factor – images, style-sheets, flash, scripts – the list goes on and on.
As my knowledge of site speed grew, I began to understand that it’s more than just how fast your pages load. Read more…
Think twice before adding more plugins than necessary. Watch out for what “weights” you put on the website, especially the front page, it’s where the visitor arrives first. Delete plugins that you don’t use and themes that are just there.
Google gives a nice tool that will help you determine the speed of your website. It also tells you what you can do to improve the speed. Just click here.
There are more options like having a host that runs the server using SSD Hard Drives or a Private Server and more. These are the solutions that very big websites use but if you’re just starting out or your traffic couldn’t occupy a big city then you have nothing to worry about. Google’s PageSpeed tool is more than enough for now.