Who Invented Link Building?



We all heard about the History of a nation but did you know that Search Engine Optimization have’s it’s own little history? More precise link building? Link Building was born at the same time with Google when they introduced it’s revolutionary algorithm. That’s why google it’s famous in the first place.

Thanks to Google and it’s algorithms we have a high relevancy for the keywords we type in the search bar. Now, after that how things evolved is actually quite fascinating. Let’s take a look and see what Zach Ball, SEO expert and writer have’s to say about the History of Link Building…




A Brief History of Link Building, Part I

If you work in the SEO industry, you know that the history of link building is intricate and quite the roller coaster. The actual history of building links specifically for SEO doesn’t span a long length of time, however. Link building began with the rise of Google, since they based the core of their search around links, considering them votes of confidence. Therefore, one of the most important factors in SEO became your website’s backlink profile – that is who’s linking to your site.

Despite the relatively short amount of time involved, because SEO is fast paced and constantly evolving, the history of link building is filled to the brim with interesting stuff. The world of SEO is changing at such a rate that every month is different, more involved and more alive. It’s exciting really, but it also means that SEOs and marketers really need to be ready for whatever comes our way, always anticipating what lies ahead. Understanding the history and the movement of SEO will help in preparing for the future of online marketing. Read more…


Intriguing isn’t it? Understanding how link building was born and how it evolved in time can give us a better understanding and so more anticipation of what will follow next. Actually no. There’s still a lot of mystery around Google’s algorithms and what we use today is only what they revealed up until now.

Nobody understands it fully but what we can see is what has changed, what was added and what was removed trough the passage of time. The things that we did after those modifications, which one had an effect? Which move was in vain?

Jayson DeMers the founder & CEO of AudienceBloom wrote a wonderful article about what has changed in the last 10 years when it comes to Search Engine Optimization…

8 ways SEO has changed in the past 10 years

How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).

Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving.

Much of Google’s foundation was in place by the mid-2000s, but how has its algorithm — and as a result, our approach to SEO — changed in the past 10 years? Read more…


This is just the beginning , the reason is that Google was born recently and I don’t see it leaving the scene pretty soon. Let’s hope that it won’t. Things are getting more and more interesting…